I had the opportunity to interview Theola Kelly about her internet radio show, and would like to share her insights with you.

1. How have you used internet radio to expand/build your platform?

Absolutely. My vision is global, and without internet capabilities like that of my radio broadcast, my reach would be limited to my immediate surroundings.

2. Can you tell what kind of traffic to your website has it produced?

My host page is used for all of the ministry outreach banners, notes, shout outs, or ads that I want and therefore I have been able to credit the radio show for pointing many to my church website, my speaking website, and my business website.

3. Since your book is not yet in print, do you see this venue more as creating a presence and “expert” status on the internet?

Internet radio for me has created more than just a web presence used to promote my particular spin on women’s issues. It has been the foundation for which I credit all of the connections both personally and professionally that have allowed me to go beyond my four walls. Yes it adds the kind of credence that has probably moved me up a notch or two in the minds of some, but the connections I make are what make the difference for me.

4. What has been the most rewarding aspect of hosting your radio show?

Well, I guess I should have read this question before I answered number four. (smile)
But certainly to add to what I said before it is truly rewarding when out of no where I can be contacted from someone in a whole other country that wants to thank me for what they feel was a job well done on one of my shows. Also, being given special permission to host during certain hours that are normally reserved for more experienced hosts, but then having my listener base be considered and finally seal the deal for me has been awesome!
 

As a person who enjoys engaging in dialog, I think it’s awesome that others actually want to hear what I might have to say.

5. What has been the biggest challenge?

Technical difficulties always make me feel less than professional. I realize that most people understand that it is usually not my fault, but still.

Also, being a speaker who is used to a live audience, I am finding it challenging to be at complete ease with no immediate response or eye contact. I’m learning.

6. What is the most valuable lesson you’ve learned by hosting a radio show?

People matter. Whether or not I am face to face with them, I must be mindful of my motive when I speak on any particular topic. I don’t agree with using radio, since I can’t be seen, as a platform to just say what I want to say without any regard for those who may hold a different opinion. I make no bones about my position mind you, but I try my best to see the biggest picture possible.

7. What pitfalls should authors considering this option avoid?

If I understand the question correctly, I would say, over doing it.

In my opinion it’s probably not a good idea to build an entire radio show around one or two books. Slamming listeners with just one message is boring and will probably hurt in the long run. I suggest having a radio show that promotes other authors and then as you gain a solid listener base, accept invitations to be the guest author on other shows that have listeners that will benefit from reading your book.

8. What kind of budget is needed to develop this type of platform?

When you host your show from an outside state, you will incur long distance charges as will your listeners who call in from an area code outside of your listener line calling area.

9. Anything else I should have asked but didn’t? :)

No, but just to add, those who are considering doing internet radio broadcasting can be certain that if they have relevant content for a target audience and can be dedicated to their listeners, their platform will see growth. Authors, ministries, entrepreneurs, etc. this method can be for everybody. There are several online radio opportunities, not just radio but online telecasts as well, that can all be used to expand your potential growth.

Theola Kelly is president of women’s ministry and a published poet. She has sold several of her works around the Seattle/Tacoma areas and is currently working on the publishing of her first book. Visit her at www.pugetsoundwow.com and listen to her radio show at  http://www.blogtalkradio.com/pswow.